Darwin Festival delivers impressive results for Territory economy
Darwin Festival’s significant contribution to the Northern Territory economy has been evaluated by independent research, which shows the 2022 event delivered a total economic impact of $32.5 million.
This year’s event, which took place from 4-21 August 2022, recorded a record-breaking 170,008 attendances and sold an impressive 39,361 tickets to locals and visitors.
A total of 65 per cent of ticketed shows sold out across 150 performances in 20 venues, proving the popularity of the 2022 program, which featured everything from music, theatre, comedy and dance to cabaret, visual arts and kids’ attractions.
The 2022 instalment also generated a whopping 68,337 visitor nights, cementing the important role the event plays in contributing to the visitor economy.
Darwin Festival also achieved an incredible Net Promoter Score (NPS) of 80, which is deemed as excellent/world class.
In addition, 86 per cent of surveyed respondents agreed Darwin Festival delivers high-quality cultural experiences for the people of the Northern Territory. A total of 90 per cent of those surveyed recognised the significant local impact of the event, saying it was important the festival was happening in Darwin.
The positive research results come off the back of Darwin Festival taking out the 2022 ‘Major Festivals and Events’ Brolga Award at the tourism industry’s night of nights held in Alice Springs on Saturday, 12 November 2022.
Darwin Festival is supported by the Northern Territory Government through the Northern Territory Major Events Company (NTMEC).
Darwin Festival returns to the Top End from 10-27 August 2023.